SAPOLOGY IS INSPIRED BY A CONGOLESE SAPEUR, A HAPPY MAN EVEN IF HE DOES NOT EAT, BECAUSE WEARING PROPER CLOTHES FEEDS THE SOUL AND GIVES PLEASURE TO THE BODY. WHEN THE SAPEUR EXPRESSES HIMSELF THROUGH THE HARMONY OF HIS CLOTHES, HE IS RETURNING HIS ADMIRATION TO GOD
THE PINK LEMONADE EDITORIAL IS FOR THE HOOLIGANS MAGAZINE “MADE OUT OF DREAMS” ISSUE. IT´S MAGIC. THE OVERALL IDEA OF THIS EDITORIAL IS BASED ON DREAMING. IT CAN BE INTERPRETED WITH IT´S RANGE OF SYMBOLS AND COLOURS – IF YOU LIKE. PINK LEMONADE IS ART DIRECTED FROM COPENHAGEN BY ME AND PHOTOGRAPHED BY ERIKA VERGINELLI AND HER TEAM IN A PINK APPARTMENT IN SAO PAOLO NOT FAR AWAY FROM THE SEA AND CLOSE TO THE SECRET GARDEN WHERE THE PINK LEMONS GROW.
THE RAINBOW EDITORIAL WAS MY CONTRIBUTION TO THE LAUNCH OF THE REBRANDED HOOLIGANS MAGAZINE MARCH ISSUE 2018 . WE NAMED THIS ISSUE “SPECTRUM”. THE THEME WAS “CELEBRATING COLOURS”. I WORKED WITH 6 INDIVIDUAL PHOTOGRAPHERS ON RAINBOW AROUND THE WORLD AND ONE STYLIST AND THIS IS WHY EVERY COLOUR GOT IT´S OWN VISUAL LANGUAGE AND STRENGTH.
